1961-1964 Cadillac Series 62: Bridging Generations

A Cadillac print ad from 1964 touted the value of design continuity on its cars’ resale value. The photo showcased the ’64 model, with the 1960-1963 versions in the background. This was steadiness. This was predictability. Cadillac customers wanted that. Lincoln, meanwhile, was essentially a bit player in the field, barely selling 25,000 cars a year in 1960 – a little more than a sixth of Cadillac’s volume. Even though the 1961 Lincoln Continental ushered in a new luxury car design paradigm with its clean slab-sided shape, sales remained barely above 30,000....More.